Podcast Marketing Programs

What is podcasting's role in the MarCom mix?

Podcasting is a cost-effective communication vehicle but it challenges the marketing manager: What content is most appropriate? How should podcasts be integrated into a full MarCom plan? Is there any way to incorporate it into lead generation?

Having created scores of podcasts that have more than 35,000 listeners, JWells Enterprises can help you:

• Determine compelling content that delivers the corporate message
• Research topics, secure guests, write scripts
• Identify in-house talent or invent a virtual on-air personality
• Produce high-quality Mp3 files
• Propagate the podcasts to sites that will generate visibility
• Devise an effective lead-generation program to capture listeners