In a recent survey by the USC School of Business, 65% of marketing managers identified video as the number one must-have tactic. But at the same time, marketing managers are perplexed by the radically new content requirements and delivery mechanisms for video. If the new video isn’t a brochure-to-pictures, what should you film? Where can you put video other than YouTube? And especially perplexing: how can you harness video as a lead-generation tactic?